Melody had hit every milestone she had ever dreamed of: a great career, husband, kids, a home. And yet, she was lost, unhappy, and disconnected from her true, authentic self due to a profound lack of self love and self care. She was taking care of everyone and everything -- except herself.

 

Melody desperately needed a bold, beautiful daily reminder to choose, honor and remember herself. So she created one. This is how the very first Self Love Pinky Ring came to be. Melody never set out to start a business. She set out to change her own life. Since this was the biggest commitment of her lifetime, she wanted it to be as significant in style as an engagement ring. She wore it on a finger she had never worn a ring on before, her pinky, because she wanted this ring to make a bold statement that was instantly recognizable.

 

Within a month, Melody felt herself and her life transforming. Each day, her Self Love Pinky Ring inspired her to engage in self discovery, to spend time nurturing her mind, body and soul, and to learn how to truly love all parts of herself. She thought to herself, "If this worked for me, maybe it can work for other women as well." And so, Melody created Fred and Far, a brand where every detail is imbued with my heart and passion for empowering women.

 

In less than two years, women in 40+ countries joined her in making a pinky promise to choose themselves each and every day. They signed the pinky pledge card boldly shared their commitments with the world. And through social media platforms and the brand’s website, Melody has had the great privilege of witnessing these extraordinary women, sharing their stories, and cultivating a powerful community of women who believe that self love and sisterhood will save the planet (because they will).

 

Making a purchase on her website, or any purchase for that matter, isn't required to make self love part of your story. You simply have to decide that you're ready to choose yourself, and to do the daily work it takes to make self love and care a habit instead of a luxury. The Self Love Pinky Ring is designed to be a reminder and symbol of this commitment and our community. The magic though, the transformative change, that comes directly from you.

 

While a piece of jewelry played a central role in the launch and growth of this company, it is only one small piece of a much greater intention, mission, and movement. The first phase of this company was devoted to asking women to choose themselves. In 2019, Melody expanded into phase two of the company, which is about answering the question, "HOW, do I choose, love and care for myself?"

 

By publishing The ABCs of Self Love, Melody’s goal is to empower women to make self love and care an intrinsic and actionable part of everyday life. The book includes everything she has learned at the helm of this movement, and also on her own personal self love journey. It is designed to be an easy read, where you can explore one letter a day through narrative text, inspiring quotes, and practical action items that transform ideas into habits.

 

Melody invites you to join her Self Love Movement and experience the magic that choosing yourself will bring to your life, and into the lives of everyone around you, because self love fuels all love. Whether you are married, single, or at any point in between or beyond, you belong here.